For the watch, it was a year before Ive settled on straps that clicked into slots. Ive later tested watchbands by wearing them outside the studio with other watches. The shape of the body, meanwhile, barely changed: a rectangle with rounded corners. “When a huge part of the function is lists”—of names, or appointments—“a circle doesn’t make any sense,” Ive said. Its final form resembles one of Newson’s watches, and the Cartier Santos, from 1904.
Love the simple logic of it. So many competitors to the Apple Watch let function follow form. A round watch has an interface designed to be round, but the moment you have an interface that scrolls, that round screen becomes the bane of your existence. A rectange just makes sense.
And this great piece on Steve Jobs:
Jobs’s taste for merciless criticism was notorious; Ive recalled that, years ago, after seeing colleagues crushed, he protested. Jobs replied, “Why would you be vague?,” arguing that ambiguity was a form of selfishness: “You don’t care about how they feel! You’re being vain, you want them to like you.” Ive was furious, but came to agree. “It’s really demeaning to think that, in this deep desire to be liked, you’ve compromised giving clear, unambiguous feedback,” he said. He lamented that there were “so many anecdotes” about Jobs’s acerbity: “His intention, and motivation, wasn’t to be hurtful.”
Those close to me know that I share a personality type with Steve Jobs. INTJ. I too see the value in being unambiguous in feedback. Be clear. Vanity has no place in this line of work. If all members of the team care to produce the best product, being clear about what is wrong about it is most important. If people care more about themselves, feeling get hurt too easily over something that has nothing to do with feelings. I just try to be a bit less of an ass than Steve Jobs could be. Sometimes I success. Sometimes I don’t.