Marketing director Robbie Abed said that he couldn’t recall a single client request a smartwatch app before the Apple Watch debut, but some have “already decided” they want an app for Apple’s wearable, while others are asking whether it should form part of their marketing plans.
It makes sense. The only two smart watch platforms before the Apple Watch were Pebble and Android Wear. While Pebble had good sales, Android has not. It’s yet to be seen if the interest in the Apple Watch will be more than that of Pebble and Android Wear, but we’ll know shortly.