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To Sell Luxury Android Wear Watches, Google Must Make Them Work with iPhone

This is not to suggest than an Android smartphone is the proverbial poor man's iPhone. But the economic reality of the competition between them is that iPhone owners have more disposable income and are more willing to spend it. Those are the first preconditions to finding a receptive audience to luxury goods — and a luxury good is exactly what the Tag Heuer Android Wear watch promises to be. The watch clashes with its stated purpose by introducing its own precondition: you won't be able to even boot it up without first connecting an Android device. Without Android, this Tag Heuer watch will be an expensive, probably splendid-looking paperweight.

The Verge

Astute analysis.