Development shops are relying on the communications team at a finance agency to know that they should request their code be optimized for performance or accessibility. I’m going to go out on a limb here and say that shouldn’t be the client’s job. We’re the experts; we understand web strategy and best practices—and it’s time we act like it. It’s time for us to stop talking about each of these principles in a blue-sky way and start implementing them as our core practices. Every time. By default.
I’ve been in the web industry for 15 years, grew into my own during the web standards revolution, and have a huge heart for a11y issues. Seeing our industry revert to, in many ways, the methods and practices from before the standards movement is disheartening at best. We need, now and always, to insist on core development principles.