I Am Finley


How Apple Makes the Watch


This walkthrough is a detailed narration of what we see in Apple's Watch Craftsmanship videos. Of course, we only get to see a mere fraction of the process; I've tried to provide plausible explanations for the likely steps taking place between the processes shown on film, but these are assumptions and are included only to provide a more satisfying and complete narration.

Atomic Delights

I’ve been doing a lot of research on manufacturing over the last week for a personal project. Most of the information out there is ridiculously boring. This article came into my feeds last night. Not boring at all. I might be geeking out a bit.