The Watch is the first device that’s encouraged me to spend as little time as possible with it, or with any of the other electronic sinkholes around my office, my home, and in my pockets. It’s the first product that lives in this world, offering a small, brief window into the digital one - instead of being a portal that envelopes us, pulling us into another place to be held hostage by our own need for novelty and trivial diversion.

Matt Gemmell

I love that line “first product that lives in this world.” From what we’ve heard, Apple’s intent was just this. Allow you to step away from your phone more. Be more present.

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